Nine people arrive one night on Chelsea Bridge. They’ve never met. But at the same time, they run, and leap to their deaths. Each of them received a letter in the post that morning, a pre-written suicide note, and a page containing only four words: Nothing important happened today.
That is how they knew they had been chosen to become a part of the People Of Choice: A mysterious suicide cult whose members have no knowledge of one another.
Thirty-two people on that train witness the event. Two of them will be next. By the morning, People Of Choice are appearing around the globe; it becomes a movement. A social media page that has lain dormant for four years suddenly has thousands of followers. The police are under pressure to find a link between the cult members, to locate a leader that does not seem to exist.
How do you stop a cult when nobody knows they are a member?